Three visionaries and a dream: to convert a travel experience into a profound travel and experiential platform. This the premise for the relaunch of HIP Hotels, one of the most recognised travel brands boasting a portfolio of the world’s most desirable hotels, known as Highly Individual Places; hotels we all want to find.

The relaunch of HIP is based on the potential for the business worldwide. Hotels that are selected, share the HIP signature and their marketing portals. Hotels worldwide, once they are accepted into the HIP portfolio, gain a “stamp” of approval, giving the properties a USP for being unique, highly individual and interesting places with a story to tell.