Sonic Boom – Announcing The Launch of ZaZaBoom!
Most good things in life tend to come about by accident or simply a bit of old-fashioned good luck, and it would seem that ZaZaBoom! is no exception. This all-new, charity-inspired luxury brand is one of the many creative ventures that came out of the imposed global quarantine. Fashion designer and creative director, Karen Brost Whyte, set up the philanthropic business model as an inspired family venture borne out of lockdown in London. Her mission